IHOP repositioning is fraught with risk -- why go to a pancake place pretending to be a burger place?

IHOP repositioning is fraught with risk -- why go to a pancake place pretending to be a burger place?



Burgers are savory, pancakes are sweet. Burgers are meaty and hardy, pancakes are soft and fluffy. Burgers come with fries, pancakes come with fruits.

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